Mark Atkin Archives - Making Sense of Fluoride https://msof.nz/tag/mark-atkin/ Looking at the science and countering the misinformation on fluoridation Wed, 19 Oct 2016 20:16:00 +0000 en-NZ hourly 1 https://i0.wp.com/msof.nz/wp-content/uploads/drip-54c9cfeav1_site_icon.png?fit=32%2C32&ssl=1 Mark Atkin Archives - Making Sense of Fluoride https://msof.nz/tag/mark-atkin/ 32 32 95836163 Fluoride Free NZ ranks 13th worst NZ organisation by ASA complaints https://msof.nz/2015/07/fluoride-free-nz-ranks-13th-worst-nz-organisation-asa-complaints/?utm_source=rss&utm_medium=rss&utm_campaign=fluoride-free-nz-ranks-13th-worst-nz-organisation-asa-complaints https://msof.nz/2015/07/fluoride-free-nz-ranks-13th-worst-nz-organisation-asa-complaints/#comments Tue, 28 Jul 2015 02:03:18 +0000 http://msof.nz/?p=1067 An organisation I helped found, The Society for Science Based Healthcare, has created an excellent tool for looking at Advertising Standards Authority (ASA) complaints - thanks to Mark Honeychurch. The website looks at all ASA complaints made since 2008. You can see the top complainants, most complained about companies, complaints by product and complaints by media, [...]

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]]> An organisation I helped found, The Society for Science Based Healthcare, has created an excellent tool for looking at Advertising Standards Authority (ASA) complaints – thanks to Mark Honeychurch.

The website looks at all ASA complaints made since 2008. You can see the top complainants, most complained about companies, complaints by product and complaints by media, amongst other statistics.

Fluoride Free New Zealand (FFNZ) aka Fluoride Action Network NZ is ranked 13th in organisations having the most successful complaints made against them, with 8 successful (upheld or settled) complaints. These successful complaints make up 73% of all complaints made against FFNZ and puts them just below Jetstar (12th) and above Air New Zealand (14th). Given how few adverts Fluoride Free NZ have released compared to the likes of Jetstar and Air NZ, it is disappointing to see that so many were found by the ASA to be infringing.

In total 1,013 companies in NZ have had successful ASA complaints made against them.

Mark Atkin, who was the science and legal advisor for FFNZ, has made four complaints against the Ministry of Health, Waikato District Health Board and Fluoridate Our Water – and every complaint he made was rejected by the ASA.

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]]> https://msof.nz/2015/07/fluoride-free-nz-ranks-13th-worst-nz-organisation-asa-complaints/feed/ 2 1067 Attacks continue on the “40% less tooth decay” statement https://msof.nz/2014/12/attacks-continue-on-the-40-less-tooth-decay-statement/?utm_source=rss&utm_medium=rss&utm_campaign=attacks-continue-on-the-40-less-tooth-decay-statement https://msof.nz/2014/12/attacks-continue-on-the-40-less-tooth-decay-statement/#respond Mon, 29 Dec 2014 08:31:46 +0000 http://msof.nz/?p=326 Here in New Zealand anti-fluoridationists continue to attack the statement: that there is '40% less tooth decay, on average, for children in fluoridated areas'. This fact comes from the 2009 New Zealand Oral Health Survey (NZOHS) which had sufficient statistical power and was adjusted for age, sex, ethnicity, and neighbourhood deprivation. There was a New [...]

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]]> Here in New Zealand anti-fluoridationists continue to attack the statement: that there is ‘40% less tooth decay, on average, for children in fluoridated areas’. This fact comes from the 2009 New Zealand Oral Health Survey (NZOHS) which had sufficient statistical power and was adjusted for age, sex, ethnicity, and neighbourhood deprivation.
There was a New Zealand Advertising Standards Authority (ASA) complaint a while ago on this and the complainant lost; later there was an appeal submitted which ended up being dismissed.
National Fluoride Information Service (NFIS) has created an article to explain where this “40%” value comes from.

While the NZOHS said “it was not one of the objectives of the 2009 NZOHS to compare the oral health status of people by fluoridation status, and therefore the survey cannot be considered a fluoridation study as such”; the anti-fluoridationists like to repeat this and say that this is an invalid study for fluoridation. This is far from the truth; the statement was taken in the context that the NZOHS did not take into consideration lifetime fluoride exposure, as it was a cross-sectional study. People moving from non-fluoridated to fluoridated areas would have been likely as well as the opposite. This would tend to increase the risk of underestimating the extent of the benefits from fluoridation.

The full ASA complaint from M. Atkin who was listed as the “Science and Legal Advisor” for FFNZ.

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