Two ASA complaints have been ruled today. Both are complaints about pro-fluoride adverts, and both have, been judged as “No Grounds To Proceed”.

Bay of Plenty District Health Board Newspaper Advertisement:
“Complainant, J. Burness, said: the Ministry of Health stated its survey was not designed as an in-depth water fluoridation study. The Complainant also said the safety of the product could not be proven and, given hydrofluorosilicic acid is a man-made substance the claim that “It’s natural” was not true.”
http://old.asa.co.nz/display.php?ascb_number=13459

Bay of Plenty District Health Board Flyer Advertisement:
“Complainant, J. Burness said the safety of the product could not be proven. The Complainant also said hydrofluorosilicic acid is a man-made substance and, therefore, the claim that it is natural is not true.”
http://old.asa.co.nz/display.php?ascb_number=13460